Anime Weekend Atlanta IV - State of the Industry - Oct. 9, 1998

At Animazement, executives from the Japanese anime industry noted that major companies were creating of a 24-hour, 7-day-a-week, all-anime television channel in Japan. No such creature exists in the U.S., although there will be three all-animation cable channels by the end of the year. At AWA IV's industry panel, John Sirabella of Media Blasters predicted that the chances are good for an all-anime U.S. television service. Sirabella noted that the increasing amount of anime on the Science Fiction Channel and the Cartoon Network shows that there is enough demand for that form of animation to justify such a channel. However, Sirabella warned that an all-anime TV service in the U.S. would be expensive to create, and the company that produce anime for the American market would have to pool their resources to make that channel happen.
Matt Greenfield of ADV Films noted that the economic problems in Japan have changed the nature of the anime industry. Fewer films are being sold to the direct market as OVA's. Instead, the anime industry is creating a larger number of short, 13-episode weekly series, hoping the shows will succeed so producers can make another 13 episodes. And, the anime industry is going to make more of its series with the U.S. and world market in mind, he said. Already, ADV Films has been part of the production of the Burn Up W series and is working on another series as a partner with a Japanese animator.
The emphasis on the American market, which, along with Spain and Italy, are the hottest anime markets outside Asia, has meant more work for freelance translator Neil Nadelman. Gundam for Bandai, Fushigi Yuugi for Pioneer and Aika for Central Park Media - all have been Nadelman's translations. And he has done more translating work that he can't mention until it gets on store shelves.
In the midst of all of the anime talk, Carl Horn of Viz might feel left out - because his branch of the California company handles only manga. However, Viz' manga follows the pattern of more cooperation between U.S. and Japanese companies. Inu-Yasha and Neon Genesis Evangelion manga get to American store shelves not long after they've been distributed in Japan, he said.