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Sakura Con - Sunday - Fansubber Ethics
Is there honor among fansubbers? There is among this group: from left to right they're Mike Marcelais, William Chow and Sean Kemp. They got together at Sakura Con to talk about the ethical way to handle fansubs, which technically are illegal but remain a popular way for fans to see shows that are hot in Japan but unreleased outside of Asia.
Kemp styles himself as the "fansubber cop." "I'm not anti fansub. I am anti distributing a commercial title fansub," he said. Kemp told how he keeps track of web sites wich offer fansubs for sale, and notes if they are selling titles that are on store shelves. If a fansubber is handling a commercialy available show, Kemp E-mails that person and tells them they need to remove the show from their Internet distribution list. If that fansubber doesn't drop the title, Kemp notifies the license holder - and that can lead to a cease and desist order against the fansubber.
"As soon as a company is interested in a title, that's when the fansubbing should stop," said Marcelais. In those cases, fansubbers should stop distributing a show, he said. The Rurouni Kenshin series, of course, is the best-known example of a case where a company has warned fansubbers to back off from a title before it's been commercially released. But, the panelists noted that some fansubbers don't care whether a show has North American license holders or not - they want to keep selling tapes through their web sites.
Fansubbers defend their practice as a way of spreading the word about a title and generating enthusiasm for a show. "You don't want to take sales away from a U.S. company who wants to make money on a project," chow said. "You want to have something of value so people can watch it and be converted over to anime." However, the author notes that there's still no way that fansubbers, no matter how hard some way try, can keep their work from falling into the hands of bootleggers.