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AnimeIowa - Lea Hernandez - 2003
Sometime in 2004, Lea Hernandez hopes to release a new graphic novel in the Texas steampunk universe of Cathedral Child and Clockwork Angels. In 2004, six years will have passed since Cathedral Child was published. At the time, it was a radical departure from the comics norm - a digest-sized, 100-page book for $10 when the industry depended on 32-page monthly releases. Now, graphic novels are all the rage and most manga is being released in that form in the U.S. It's the hot trend in publishing, but Hernandez worries that it's a bubble that might burst. Why? Transforming manga so it's ready for release in English isn't simple or easy - and even though it's in black and white, it's not less work than color comics publishing.
"Are you going to be able to manage the flow of traffic," wondered Hernandez about companies such as TokyoPop, riding the wave of manga graphic novel success. "Some manga companies are putting out as many titles as a full comic company. There are so many places where people can slip and fall. It's hard work You don't have to marshal colorists and an inker and a writer, but you have to have a translator and a rewriter. You have to turn out 1000 pages of month - that's a nightmarish volume." It's been suggested that manga graphic novels have the potential to rescue the U.S. comics industry from what an AnimeIowa fan called the "superhero ghetto," but Hernandez has her doubts.
Hernandez' opinions resemble those of people who figure that when you read a lot of stories about a trend, that means the trend already has ended. She noted that megapublisher Random House had shown interest in manga, but worried that Random had a habit of jumping on and off of publishing bandwagons. Regardless, Hernandez joins the people who think the rise of graphic novels does signal one solid trend, the decline of the 32-page monthly color comic. "Companies are seeing the writing on the wall, but Marvel and DC are holding (to publishing monthlies) with both hands," said Hernandez. "They're saying that the monthlies are loss leaders." Hernandez also wonders if those two industry giants understand how to handle manga, noting one title for girls that ended up with a "pervy" cover.

AnimeIowa
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