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Otakon - I.C. Entertainment Woes - 2003
In mid-2003, the independent comics publisher Fantagraphics surprised fans by announcing they had a major cash crunch and needed to make money fast on comics sales, or they might go under. Much the same thing surfaced at Otakon with the independent manga publisher from Virginia, I.C. Entertainment, the company that first drew attention as Studio Ironcat. Word was spreading that a big deal, expected to draw profits to the small business, had fallen apart and instead was going to produce large losses - and that was the reason for the small "Save Ironcat" banners that had popped up at the convention. In its early years, I.C. had seen turmoil when one of the company's three founders had been removed from the business, but talk was that this problem was far more serious and had the potential to sink the business.
Steve Bennett, one of I.C. Entertainment's founders from six years earlier, said all of he money trouble talk was true. Yes, some of the company's workers had left because paychecks were late. And yes, the troubles stemmed from the big deal that had been announced in late 2002. I.C. had arranged with Fred Gallagher, one of the creators of the Megatokyo online comic, to publish the series in collected, graphic novel form. At first, the deal seemed to be a perfect match. The first volume of the collected Megatokyo went on sale in January of 2003, and all of the first printing was sold. According to Bennett, I.C. had prepared for the release of the second volume, having the books printed and readied for sale, when the deal fell through.
Gallagher wrote on the Megatokyo web site that the parting between he and I.C. was an amicable one. There's been talk, most prominently on the ICv2 web site, that Dark Horse is going to handle future releases of the collected Megatokyo. Dark Horse is one of the leaders in the graphic novel niche. That's a coveted position in the U.S. comics industry because major chain book stores are more interested in book-style collections of comics than in the old-style 32-page monthlies. Regardless of who publishes future Megatokyo books, the loss of the deal leaves I.C. with some big problems. They lose potential profits from Megatokyo sales, and they lose the money they spent to print Megatokyo vol. 2 books which they now can not sell. That's why Bennett spent the Otakon weekend trying to sell all of his accumulated inventory, to make enough money to get the small company through the summer money woes.


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