The
most successful North American anime importers release nearly one video every
other day, responding to the intensely growing demand for product. Super
Techno Arts of San Francisco is getting off to a slower start. As of Sakura
Con they had finished producing one title, Jo Jo's Bizarre Adventure, and
the release of that title had been delayed several times because of DVD authoring
glitches. "Everything that could go wrong went wrong," said Cindy of Super
Techno, who is basically the tiny company's entire staff. "I can't with good
conscience release something that is substandard." The dub went far smoother
than the DVD authoring, however, and when the DVD problems are solved the
Bizarre Adventure disc will be released, probably in April. The suggested
retail price of that disc will be higher than most companies charge, and
Cindy said that's because Super Techno doesn't have the economies of scale
enjoyed by their larger competitors.
Super
Techno got the North American rights to Bizarre Adventure because they're
part of APP, the animation company that produced the series. "Jo Jo is our
first effort to break into the U.S. market. Is it is a strong title? it's
not mainstream but it has a cult following. It's the best title to use to
break into the U.S. market. Other titles that Super Techno night release
next include Sci Fi Harry and Robot Carnival (probably with the old Streamline
dub track), but those aren't likely to be released until 2004, she said.
The rough part of being a small company that handles its own distribution
is that Super Techno has trouble getting the attention of the buyers for
major retailers, so they'll start with specialty stores.