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Anime Expo
Yoko Ishida
2004

For five years, Yoko Ishida has been considered the voice of para para music. Her succession of Para Para Max albums, featuring anime theme music rearranged in the para para style, opened the ears of many American fans to the rhythmic dance form. Now, Ishida is going to take her talents to the harder-driving Eurobeat style in her Hyper Yoko Mix album, also based on anime theme songs. "Hyper Yoko Mix is a CD of my songs, and it tries to concentrate on the vocal," Ishida said through an interpreter at an Anime Expo interview session. That's a a change from Ishida's previous projects such as her work on the Small Snow Fairy Sugar theme, where "...when singing the song I focus more on the melody than the lyrics." Ishida's American album debut featured that Snow Fair Sugar theme, the Sweets album released in 2003. At Anime Expo in 2004, "I was able to sing some of the songs at my concert and see the people buy the CD - it was very touching to be able to see that."
Ishida's Anime Expo concert helped her again experience the thrill of performing. "When I'm at a concert in front of a large number of people, I feel they're giving me the energy from their excitement and I try to return their excitement," she said. "I feel there's a synergetic effect...when there's only one or two people in the audience." She got her break when she entered an anime singing contest where the prize was the chance to sing a theme song. "I did watch anime sometimes on TV. I only watched it as any other person would, but I loved singing." She won that contest, and went on to sing a Sailor Moon theme and star in the Para Para Max albums. To Ishida, anime theme songs aren't promotional music disconnected from the story. "I try to find out as much as I can about the show. If the anime is based on a manga, I try to get copies of the comic. When it's an original story, I try to find what the story is all about."