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Pacific Media Expo - Shino Masanori - 2004
Artist and writer Shino Masanori has been part of two of the Cartoon Network's most popular anime series. He worked on mecha design and art on Gundam Wing, the Robotech for a new generation and a show that demonstrated for young fans the melodramatic intensity of anime, and was the writer for the most recent Inu-Yasha movies, following in the path of the TV series that has launched a thousand cosplayers. Inu-Yasha was the first anime series based on Rumiko Takahashi's works to be widely cablecast in the U.S., and it was clear at a Pacific Media Expo interview session that Masanori has a world of respect for Takahashi. "The Rumiko Takahashi style is the main style in anime," he said. "The anime industry has been shaded around her style - she's been a huge influence on the industry. I thought that Takahashi's style would stay only in Japan, but it's spread world wide and there's a lot of pressure to preserve it." Masanori was surprised to learn that Inu-Yasha had attracted so many fans in the U.S., and said he had to be careful about how he wrote scripts on the relationship between Inu-Yasha and Kagome. "The fans in Japan really like that relationship, it's what keeps the series going. If they hook up, the series is over."
Masanori had little to say about his Gundam work, noting only that "I've worked only on a couple of Gundam series, but since Gundam is looked upon as a very special series, there's a lot of pressure on me." He had more to say about reworking Yasuhiro Nightow's Gungrave designs for animation. "When it comes to manga artists, a lot of them are picky, but when it comes to Nightow he's easy to work with and I'm thankful for that. Nightow's work has been the vision in his worldwide outlook. There may be more Trigun fans in the United States because of the worldwide views he has." The cross-pollination of ideas and styles from the U.S. and Japan has been noted in the trio of Matrix movies, which have been seen by many as live-action anime. "The Matrix is totally like the anime style - I was amazed at how they wanted to make a live action movie from the material. Because of those films, the anime industry is reinventing what they do."
Worldwide, the major change in animation production has been the move away from cels and toward computers. Said Masanori, "There is no cel art any more in Japan. Personally, I favor the transition from cels to computers, but in the anime industry there are a lot of people who dislike the transition. In the animation industry worldwide, Japan is the only one that uses the 2-D look." That likely referred to the U.S. trend toward 3-D animation in theatrical movies such as the Toy Story and Shrek series. While anime sticks to the 2-D look, Masanori feels the change is coming; the 2004 Appleseed film will have a 3-D look, and he noted that a 3-D Gundam show is being researched. "Now, the industry is working on how the 2-D and 3-D words can be combined. It depends on how cleanly the two can be matched. When we were first trying 3-D, it was hard to preserve the film look of the two...now, it's like a nice mix."

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