
Indianapolis celebrates major events with street signs, such as these
August banners erected to mark the approach of the nation's most
important drag race.
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But head to the Indiana Convention Center and you'll find these special
limited-edition banners that advertise the third coming of the Gen Con
Game Fair, the nation's most important gaming convention.
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Gen Con celebrates games that mirror popular culture. The card, board
and video games played and sold at the convention reflect what people
really want to see.
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And that's one reason why each year, Gen Con has a larger number of
displays and dealers who handle games and products from the world of
Japanese animation.
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"Tabletop" card games and collectible games have long been popular in
Japan, and the most popular are promoted and sold at Gen Con. Gamers
flock to these booths with the same enthusiasm they show toward U.S.
games.
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Upper Deck and Mattel made sure that no one in the Gen Con dealers' room could move without knowing that Yu-Gi-Oh was on hand.
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