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Anime USA - Max - 2006
The last time this site encountered (left to right) Aki, Lina, Reina and Nana of Max, they had a spirited performance at AnimeFest in Dallas. Two years later, they made a second American anime convention appearance at Anime USA. "We have few chances to come abroad for live concerts," Lina said. "I've been looking forward to this chance, not just because of the convention, but because I want to visit the White House, the FBI, the CIA - I have a full plan." By Japanese popular music standards, Max have been around for a long time - they're in their tenth year. That means they're relative veterans in a notoriously competitive business. "It is difficult," said Nana. "It is like a wave with crests and ebbs. What is important is that we have a vision and we stick to it." That vision is to keep performing in public, she said. The quartet has to keep supporting each other, on and off stage, and they find a way to keep going that way. That support is needed to prepare and perform a dance and music show of the kind that Max performed at Anime USA. All the fans saw was the music and flash action, but that took two weeks to rehearse. It was the first time that Max has prepared a show specifically for an American audience, something inspired by the audience reaction to their Dallas concert. "We're trying to make sure that we create the power," Nina said.
Max have localized shows before in Asia, but not in America. They had an October show earlier in China where they had songs in Mandarin Chinese. "It was hard to get our tongues to move properly to pronounce the lyrics properly and to keep the emotions in the songs," Reina said. All of this follows in their goal of performing on stage before live audiences. "Our first live performance came after we recorded a few songs nine years ago," Lina said. "When our mangers said we would have a live concert, we though it was a joke. We went around asking `Really? Really?' We were so excited and so nervous, but it was so much fun." Max' career has gradually seen a change in their audience, the singers said. They began with a mostly male teen audience, but they have attracted what has evolved into a mostly-female fan base. The group hangs out a lot together between concerts, spending time at each others' homes. One of the people at those occasional parties is Namie Amuro, Reina added. At the start of their career, Max was known as Super Monkeys and had Amuro as a member. While Amuro left the group for a solo career, Max' never got out of touch with her and they still attend each others' parties and concerts, they said.

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